As someone who has worked in advertising, I can picture the meeting where Sharper Image’s art director is tasked with photographing a medicine safe.
Marketing: “We’re selling to people who don’t want their teens raiding the painkiller stash.”
Art director: “No prob. I can do you a sketchy boy skulking out of the john with a prescription bottle.”
Marketing: “Are you crazy? We can’t come right out and accuse their children of stealing!”
Art director: “Um…”
Marketing: “Put a teen in, but make it family friendly. I want smiles.”
Which is how you wind up with this.
2 thoughts on “Families in ads are weird.”
I’m glad to hear from you again. Your humor is as twisted as mine! Keep them coming.
Best wishes, Kent
Indeed they are very weird!