Families in ads are weird.

As someone who has worked in advertising, I can picture the meeting where Sharper Image’s art director is tasked with photographing a medicine safe.

Marketing: “We’re selling to people who don’t want their teens raiding the painkiller stash.”
Art director: “No prob. I can do you a sketchy boy skulking out of the john with a prescription bottle.”
Marketing: “Are you crazy? We can’t come right out and accuse their children of stealing!”
Art director: “Um…”
Marketing: “Put a teen in, but make it family friendly. I want smiles.”

Which is how you wind up with this.

Medicine safe

Medicine safe-picsay

About Esri Allbritten

Esri Allbritten lives in Boulder, Colorado with her husband, Angel Joe, her cat, Musette La Plume, and her Chihuahua puppy, Josie O. In addition to sushi, bowling and marimba, Esri enjoys discovering quirky, real-life towns and wreaking fictional havoc in them. She is the author of Chihuahua of the Baskervilles and The Portrait of Doreene Gray (Tripping Magazine mystery series), Jokers & Fools, and (as Esri Rose) Bound to Love Her and Stolen Magic.

Posted on December 2, 2014, in humor and tagged , , , , , , . Bookmark the permalink. 2 Comments.

  1. Hi Esri,

    I’m glad to hear from you again. Your humor is as twisted as mine! Keep them coming.

    Best wishes, Kent

  2. Indeed they are very weird!

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