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Families in ads are weird.

As someone who has worked in advertising, I can picture the meeting where Sharper Image’s art director is tasked with photographing a medicine safe.

Marketing: “We’re selling to people who don’t want their teens raiding the painkiller stash.”
Art director: “No prob. I can do you a sketchy boy skulking out of the john with a prescription bottle.”
Marketing: “Are you crazy? We can’t come right out and accuse their children of stealing!”
Art director: “Um…”
Marketing: “Put a teen in, but make it family friendly. I want smiles.”

Which is how you wind up with this.

Medicine safe

Medicine safe-picsay

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