Help a Reporter Out

HARO is a website that puts reporters in touch with the sources they need. Their slogan is, Everyone’s an Expert at Something, and here’s how it works.

You sign up. They send you several daily digest emails of stories for which media people need interviewees. It could be a pet-insurance newsletter, InfoWorld magazine, CBS’s morning news show, Marie Claire magazine, or some dude’s blog. They might want to talk to people who have helped their arthritis through diet, or have a funny zoo experience, or have experience with cloud computing.

As an author, the best-case scenario is that I can help someone with an article or show that is directly related to my book. The worst-case scenario is that my zoo story is credited to “a reader.” Between those two ends of the spectrum is the chance that I’ll be credited as “Esri Allbritten, author of the upcoming mystery, Chihuahua of the Baskervilles,” and that it’ll happen in a forum that reaches bajillions of potential readers.

I also pass leads to friends and family, ’cause this both endears you to people and reminds them that you exist. Make sure your email signature line is in good shape.

About Esri Allbritten

Esri Allbritten lives in Boulder, Colorado with her husband, Angel Joe, her cat, Musette La Plume, and her Chihuahua puppy, Josie O. In addition to sushi, bowling and marimba, Esri enjoys discovering quirky, real-life towns and wreaking fictional havoc in them. She is the author of Chihuahua of the Baskervilles and The Portrait of Doreene Gray (Tripping Magazine mystery series), Jokers & Fools, and (as Esri Rose) Bound to Love Her and Stolen Magic.

Posted on May 17, 2011, in Promo Tips and tagged , , , . Bookmark the permalink. Leave a comment.

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