My best, funniest interview ever is up on Scene of the Crime, and it includes a page from my SUPER SECRET journal from when I was a kid. What dark thoughts lurked in my childish noggin? Apparently they involved novelty socks. You can read it here.
It wasn’t until I read my own first line in a review of The Portrait of Doreene Gray that I realized I’d used one of the oldest writing tropes in the book.
Outside the darkened windows of Doreene Gray’s second floor bedroom, a squall buffeted the house and whistled across the gingerbread trimming.
Yup. I’d essentially written, “It was a dark and stormy night.”
Then I thought about the word “cliché,” and then I wondered what the heck it meant in the original French.
Wikipedia to the rescue.
The word is borrowed from French. In printing, a cliché was a printing plate cast from movable type. This is also called a stereotype. When letters were set one at a time, it made sense to cast a phrase used repeatedly as a single slug of metal. “Cliché” came to mean such a ready-made phrase. Many authorities say that the French word “cliché” comes from the sound made when the molten stereotyping metal is poured onto the matrix to make a printing plate, including the statement that it is a variant of cliquer, “to click”, though some express doubt.
Pretty interesting, non? Anyway, this is all by way of pointing out that there’s a new review for Portrait. Bonus points for her use of “inveigling.” Haven’t heard that word in ages.
I don’t know why I’m more of a social-media creature than most of my age peers, but it puts me in a position to see an interesting phenomenon. Traditional and cozy writers are often in the 40+ demographic, and the vast majority are not on Twitter.
One of the most useful things about Twitter is that it allows you to search everyone’s comments for a certain topic of interest…say, cozy mysteries. In June of last year, there were 190 million Twitter users, or tweeps. They generated 65 million tweets a day. Spreading the news of a book release to all their fellow tweeps took one click of the Retweet button.
If you’re promoting your new cozy/traditional mystery releases in bookstores or on blogs, then you may have a problem. People who spend time on Twitter find their book recommendations there. And if you’re thinking, “I target readers who are 40+, so they won’t be on Twitter anyway,” ask yourself this: Do you want to sell your books five, ten, or 15 years from now? Because people who grew up using Twitter and Twitterlike platforms are not going to magically stop using them when they reach a certain age.
How do people find information on Twitter? How do they help others find their stuff? One way is through the use of hashtags.
Let’s say I want to find out what brand-new thrillers are out there. I would get on Twitter and type #thrillers in the search field. Hashtags.org tells me that the high number of tweets about #thrillers so far today is 53, at 8:00 this morning (Bless those unpaid publicity interns). The high point so far today for #cozies is seven. Let’s compare the seven tweets on #cozies to the more general #books. Hashtags.org doesn’t measure that in individual numbers, because it’s too many. Instead, they say that at one point today, .14% of the total Twitter traffic was marked #books. In June of last year’s numbers, that would be over nine million tweets about books. Heck, #cats only made it to .05%. Cozy writers with series about #crafts? #crafts hit .01% at one point today, or 650,000 tweets. Definite sweet spot.
Here are some guidelines for using hashtags, followed by examples.
- Standardization. Thus, tweets about this year’s Bouchercon are labeled #Bcon2011. Last year, it was #Bcon2010.
- Brevity. Tweets can only be 140 characters long, so #bestmysterybooks, while appealing, takes up too much real estate in your tweet.
- You can search on multiple tags. So while #mysterybooks didn’t show up at all today, #mystery #books had three tweets. Someone out there is trying.
- Don’t reinvent the wheel. Get on Twitter and search your topic without a hashtag in place. Keep changing your search until you find the most pertinent tweets on your subject, and use whatever hashtag they’re using. That’s how I found out about #Bcon2011.
Twitter isn’t rocket science, and it doesn’t have to take a lot of time. You don’t need to follow people or get into conversations. But when you write a blog post about your cozy’s characters, or interview a fellow author, or announce a book release, get on Twitter and say something like,
Interview with Rhys Bowen, author of Molly Murphy #cozies. #mystery #books http://tinyurl.com/4z5cb3r
[The original URL (the http part) for that blog post made the tweet too long, so I went to TinyUrl.com, cut and pasted it into the field, and clicked the button to make it smaller.]
Here’s another example.
Death in Show now available on #Kindle ! #cozies #books #dogs http://tinyurl.com/4mojnkw
Help me colonize Twitter with the #cozies hashtag. Do it for the children.
Upcoming Promo Tip post: Syndicating your blog on Facebook’s Networked Blogs.
Oh, and if you want to do me a favor that doesn’t require committing to anything, click the “I’d like to read this book on Kindle” link. Wait…with a little cleverness on my part, you can just click here for that. Hey, I can be clever.